- Tinnitus is common and usually not dangerous. A pooled analysis of 83 population studies put the share of adults with any tinnitus at 14.4% (95% CI 12.6% to 16.5%) and severe tinnitus at 2.3% (95% CI 1.7% to 3.1%) (Jarach et al., JAMA Neurology 2022). The NHS says it is usually not a sign of anything serious (NHS).
- A small group of features need prompt assessment. Tinnitus that beats in time with the pulse needs an urgent GP appointment, and tinnitus with sudden hearing loss, facial weakness, vertigo or a recent head injury is an emergency (NHS). NICE advises imaging for pulsatile tinnitus and says to consider referral for persistent one-sided tinnitus (NICE NG155, 1.2 and 1.4).
- No treatment removes the sound for most people, but psychological therapy can lower how much it intrudes. A Cochrane review of 28 trials (2,733 adults) found CBT may lower tinnitus impact versus waiting list (SMD -0.56, 95% CI -0.83 to -0.30; low certainty), roughly 11 points on a 100-point scale where 7 points is the smallest change patients notice (Fuller et al., Cochrane 2020). NICE says to consider a stepped approach starting with digital CBT (NG155, 1.5.4).
- Hearing aids help when hearing loss is present. NICE says to offer them when hearing loss affects communication and not to offer them when there is no hearing loss. Sound therapy as a stand-alone treatment has no proven edge over waiting list or information alone (NG155, 1.5.1 to 1.5.3; Cochrane 2018).
- Supplements and "cure" products are not supported. Cochrane found no clear benefit from ginkgo (12 trials, 1,915 people, very low certainty) or zinc (3 trials, 209 people) (ginkgo; zinc). The US ENT guideline advises against ginkgo, melatonin, zinc and other supplements (AAO-HNSF 2014).
- Money trail: the core guidance and Cochrane reviews are publicly or charity funded (UK Department of Health and Social Care, NIHR, a Dutch health research fund, the US NIH). The device that won a US FDA De Novo grant in 2023, Lenire, rests on trials funded by its maker, Neuromod Devices of Dublin, which is venture-backed (Boedts et al. 2024; company release). Over-the-counter "tinnitus formulas" have been criticised in a peer-reviewed market review for unfounded claims (Vendra et al. 2019).
- Evidence grade: Moderate for CBT-based therapy easing tinnitus distress. Weak for sound therapy, hearing aids in people without hearing loss and bimodal devices. Insufficient for ginkgo, zinc and melatonin for the sound itself.
Independent evidence review · Condition
Tinnitus, hearing a sound with no outside source, is usually a symptom of hearing loss or ear changes rather than a dangerous disease, but pulsatile tinnitus, tinnitus in one ear only and tinnitus with sudden hearing loss or neurological signs need proper assessment. The best-supported treatment is not a pill or a gadget but psychological therapy, usually CBT, which can make the sound less distressing even when it does not go away. Hearing aids are worthwhile when hearing loss is present. Our confidence is moderate for CBT and low for everything else, including sound generators, supplements and newer devices, whose best evidence comes from their own makers.
Seek urgent help if tinnitus follows a head injury, or comes with sudden hearing loss, facial weakness or a spinning sensation (NHS). Tinnitus can wear people down: NICE tells clinicians to refer immediately to a crisis team anyone whose tinnitus comes with a high risk of suicide (NG155, 1.2.1). If you are having thoughts of suicide or self-harm, get help now: call your local emergency services; in the US call or text the 988 Suicide & Crisis Lifeline; in the UK call Samaritans on 116 123; or your local emergency number.
Table of contents
- Evidence summary
- What tinnitus is
- Symptoms and red flags
- Causes and risk factors
- Treatments that work, and what does not
- Medicines
- Supplements and lifestyle claims, graded
- Risks and harms
- Who to see and what to expect
- Follow the money
- Related research
- Frequently asked questions
- Sources and funding notes
Evidence summary
| Claim | Evidence | Source | Funding / conflict | Strength |
|---|---|---|---|---|
| CBT reduces the impact of tinnitus | SMD -0.56 versus waiting list (10 studies, 537 people, low certainty); about 5.7 THI points better than audiological care (3 studies, 444 people, moderate certainty) | Cochrane 2020 | NIHR infrastructure for Cochrane ENT; Dutch public fund paid the first author; one author consults for device and drug companies | Moderate |
| Internet CBT is as good as face-to-face NHS care | 92 people; difference 5.18 TFI points (95% CI -4.17 to 14.53), inside the 13-point margin | Beukes et al. 2018 | PubMed lists a UK Department of Health grant; no conflicts reported | Moderate |
| Hearing aids help when hearing loss is present | NICE recommends offering them; trial evidence for tinnitus itself is thin (one trial, 91 people, in the 2014 Cochrane review) | NICE NG155; Cochrane 2014 | Public funding; 2014 review authors declared research with a hearing aid maker | Weak |
| Sound generators and masking reduce tinnitus | 8 studies, 590 people; no evidence they beat waiting list, placebo or information alone | Cochrane 2018 | NIHR; authors declared a charity fellowship and NIHR grants | Weak |
| Tinnitus retraining therapy beats standard care | 151 people; no difference between full retraining, counselling plus placebo devices, and standard care at 18 months | Scherer et al. 2019 | US NIH (NIDCD) grants | Weak |
| Bimodal sound plus tongue stimulation (Lenire) helps | Single-arm self-controlled trial, 112 people; edge over sound alone seen in moderate or worse tinnitus, not in the full group | Boedts et al. 2024 | Funded by the maker, Neuromod Devices | Weak |
| Ginkgo biloba reduces tinnitus | THI difference -1.35 (95% CI -8.26 to 5.55; 2 studies, 85 people; very low certainty) | Cochrane 2022 | NIHR; a US bursary from the Cochrane Complementary Medicine Field | Insufficient |
| Zinc reduces tinnitus | 3 trials, 209 people; improvement 5% versus 2% (RR 2.53, 95% CI 0.50 to 12.70; very low quality) | Cochrane 2016 | NIHR infrastructure; no conflicts declared | Insufficient |
| Melatonin reduces tinnitus | 30-person crossover trial found no significant difference in tinnitus scores; possible help with tinnitus-related sleep trouble | Rosenberg et al. 1998; Miroddi et al. 2015 | No funding statement found in the records we opened | Insufficient |
| Antidepressants treat tinnitus itself | 6 trials, 610 people; tricyclic trials showed slight gains that may reflect bias; the SSRI trial found no overall gain | Cochrane 2012 | No sources of support or conflicts declared | Insufficient |
| Missed red flags (sudden hearing loss, pulsatile or one-sided tinnitus with signs) | Guideline-based; treatable and sometimes serious causes exist | NICE NG155 | Funded by the UK government | Risk |
Independent evidence and credibility scorecard
Independence tiers: 1 = regulator or government body; 2 = academic, guideline or Cochrane team with no declared commercial funding for the work; 3 = independent authors analysing mostly manufacturer-run trials, or minor declared industry ties; 4 = manufacturer-funded or manufacturer-authored. Credibility runs from A (highest) to D. For tinnitus, a charity that takes sponsorship from device makers is placed in tier 3. Our sources cluster in the UK and US, with Dutch, Brazilian and Irish contributions, so the verdict reflects mainly Anglo-American practice.
| Source | Who funds it | Country | Independence tier (1–4) | Credibility (A–D) | Why it would tell the truth / residual bias |
|---|---|---|---|---|---|
| NICE NG155, tinnitus (2020) | NICE is an executive body sponsored by the UK Department of Health and Social Care (GOV.UK) | UK | 1 | A | Judges value for public money, so it has a reason to reject costly add-ons without proof. Residual bias: cost pressure may make it cautious about newer devices; it made no recommendation on sound therapy or neuromodulation. |
| NHS tinnitus page | UK public health service (the page gives no separate funding statement) | UK | 1 | A− | No product to sell and a duty of safety messaging. Residual bias: short, consumer-level summary that sometimes mirrors NHS service availability. |
| FDA De Novo database record DEN210033 (Lenire) | US federal government (we did not check its funding detail) | US | 1 | A | Legal record of what was granted and when. Residual bias: a grant means the benefit-risk case was accepted for marketing, not that the device beats other treatments; the database entry is not the full review. |
| FTC stipulated order (2020) and 2005 complaint | US federal government | US | 1 | A | Court filings are primary records. Residual bias: the 2020 order was agreed without a trial, and the 2005 document is a complaint of allegations only. |
| Cochrane review: CBT for tinnitus (Fuller 2020) | NIHR (UK) infrastructure for Cochrane ENT; Dutch fund ZonMW paid the first author's employment. Cochrane groups may not take commercial funds from topic-interested firms (policy) | UK-based review group; funding also from the Netherlands | 2 | A− | Reputation rests on rigorous methods and grading. Residual bias: one author ran an included trial (not involved in judging it) and one declared consultancy for device and drug firms, including Neuromod; therapy trials cannot be blinded. |
| Cochrane review: ginkgo (Sereda 2022) | NIHR infrastructure; bursary from the University of Maryland/Cochrane Complementary Medicine Field (US NIH award R24 AT001293) | UK | 2 | A− | Negative findings do not hurt its sponsors. Residual bias: included trials were small and poorly reported, so "no clear benefit" partly reflects weak evidence. |
| Cochrane review: zinc (Person 2016) | NIHR infrastructure for Cochrane ENT; authors declared no conflicts | Brazil (authors), UK (group) | 2 | A− | No commercial stake declared. Residual bias: only three small trials and no pooled estimate. |
| Cochrane review: sound therapy (Sereda 2018) | NIHR infrastructure and an NIHR Senior Investigator award; authors declared a British Tinnitus Association fellowship and NIHR grants | UK | 2 | B+ | Authors are active tinnitus researchers who would gain from positive device findings, yet reported none. Residual bias: field-specific research ties to the charity and NIHR programmes. |
| Tinnitus Retraining Therapy Trial (Scherer 2019) | US National Institute on Deafness and Other Communication Disorders (grants U01 DC007411 and U01 DC007422) | US | 2 | A− | Placebo-controlled with placebo sound generators, so it could embarrass a popular therapy. Residual bias: military population, mostly men with normal hearing. |
| AAO-HNSF clinical practice guideline (Tunkel 2014) | US professional society; no funding statement in the abstract and we could not open the full text | US | 2 | B | Society reputation depends on defensible advice. Residual bias: written by clinicians who treat tinnitus, and now more than ten years old. |
| Tinnitus UK information sheet on Lenire (2024) | Patient charity; says the Lenire maker is a corporate member and has sponsored its conference and awareness week | UK | 3 | B− | Charity trust depends on honest advice, and the sheet states its own sponsorship tie and asks for independent trials. Residual bias: financial tie to the device maker. |
| Lenire trials (Boedts 2024; Conlon 2022) | Funded by the device maker Neuromod Devices; authors include its employees, shareholders and paid advisers | Ireland (sponsor); trial sites in Belgium, Germany and Ireland | 4 | C | Peer-reviewed, registered and agreed with the FDA, which raises the cost of spin. Residual bias: the sponsor wrote, ran and gains from the result; no sham control was possible. |
Research funding at a glance
12 sources graded. The counts below are the independence tiers assigned in the scorecard above. They count sources, not funding amounts or evidence quality.
Public funding alone does not prove independence, and commercial funding alone does not prove a claim false. Named funders, countries and relationships are in the scorecard and source notes.
What tinnitus is
Tinnitus is hearing a sound that has no outside source. The NHS describes ringing, buzzing, humming, hissing or even music, in one ear, both ears or the head (NHS). The Cochrane CBT review uses a working definition of chronic tinnitus as lasting at least three months (Fuller et al.). The 2014 US guideline separates tinnitus that bothers a person and lasts six months or more from tinnitus that does not bother them, because management differs (AAO-HNSF).
It is not one disease. NICE uses terms that matter in the clinic. Subjective tinnitus is heard only by the person. Objective tinnitus is noise generated in or near the ear that an examiner can detect, and it is less common (NICE NG155, terms used). Pulsatile tinnitus beats with the heartbeat and has a different set of possible causes from steady ringing.
How common is it?
The best pooled figure is 14.4% of adults (95% CI 12.6% to 16.5%), with wide variation between studies (4.1% to 37.2%). It rises with age: 9.7% at 18 to 44, 13.7% at 45 to 64 and 23.6% at 65 or over. Severe tinnitus is far rarer, at 2.3% (Jarach et al. 2022). That review was funded by European Union Horizon 2020 grants and an Italian tinnitus association, and the funders had no role in the analysis, but one author reported personal fees from a tinnitus device company and a supplement maker (disclosures).
Symptoms and red flags
The sound itself varies in pitch and loudness. The NHS lists effects on sleep, concentration, mood and anxiety, and advises seeing a GP if tinnitus is constant, getting worse or bothering you (NHS). NICE tells clinicians to ask about sleep and to screen for insomnia (for example with the Insomnia Severity Index) and to stay alert to low mood and anxiety (NG155, 1.3.5 to 1.3.8).
Same-day or emergency: tinnitus after a head injury, or with sudden hearing loss, facial muscle weakness or vertigo (NHS). NICE says to refer immediately people with sudden significant neurological signs (for example facial weakness), acute uncontrolled vertigo or suspected stroke, and to arrange assessment within 24 hours for hearing that has dropped over three days or less in the past 30 days (NG155, 1.2.2 and 1.2.3).
Within about two weeks: hearing loss that developed suddenly more than 30 days ago or is worsening rapidly over 4 to 90 days, and distress that is affecting mental wellbeing despite first-line support (NG155, 1.2.5).
Pulsatile: the NHS says to ask for an urgent GP appointment if tinnitus beats in time with your pulse. NICE says to offer imaging to people with pulsatile tinnitus and to consider referral for persistent pulsatile tinnitus (NG155, 1.2.7 and 1.4.9). Its imaging options include looking for blood-vessel, bone or middle-ear causes such as a glomus tumour.
One-sided or uneven: NICE says to refer tinnitus with one-sided or uneven hearing loss, and to consider referral and MRI of the inner-ear canals for persistent one-sided or asymmetrical non-pulsatile tinnitus without other signs (NG155, 1.2.6, 1.2.7 and 1.4.7). The US guideline likewise advises a prompt full hearing test for tinnitus that is one-sided, lasts six months or more, or comes with hearing difficulty (AAO-HNSF).
Equally important, imaging is not advised for everyone. Both guidelines advise against scans for steady, two-sided, non-pulsatile tinnitus with no other signs (NICE 1.4.8; AAO-HNSF). If you read a secondary summary that places persistent pulsatile or one-sided tinnitus in an urgent bracket, check it against the NICE text above, which uses "consider referring" for those two features when there are no other signs.
Causes and risk factors
The cause is often unclear. The NHS links tinnitus to hearing loss, Ménière's disease, conditions such as diabetes, thyroid disorders and multiple sclerosis, anxiety or depression, and some medicines including certain chemotherapy drugs, antibiotics, NSAIDs and aspirin (NHS). Earwax and ear infections are the treatable causes a GP checks first. NICE says tinnitus is commonly associated with hearing loss and not commonly with other physical problems, that stress and loud noise can make it worse, and recommends safe-listening advice (NG155, 1.1.3 and 1.1.4). NICE lists an audiological assessment as the core investigation for everyone with tinnitus (1.4.1).
If you take aspirin or other regular medicines, do not stop them on your own because of tinnitus; ask a prescriber. For background on aspirin and blood thinners see our guides on aspirin and anticoagulants and bleeding safety.
Treatments that work, and what does not
| Option | Verdict | Evidence | Key caveat |
|---|---|---|---|
| Information, reassurance and tinnitus counselling | WORKS | NICE makes support and information the first step at every stage (NG155, 1.1) | Based on guideline reasoning; the research review behind it found few high-quality trials |
| CBT (digital, group or individual) | WORKS | SMD -0.56 versus waiting list; smaller edge over audiological care and other active therapies (Cochrane) | Reduces distress and impact, not loudness; certainty mostly low |
| Mindfulness-based therapy and ACT | MIXED | NICE lists group mindfulness-based cognitive therapy and ACT in step two (1.5.4) | We did not review the individual tinnitus trials; see our guides on mindfulness and ACT |
| Hearing aids when hearing loss is present | WORKS | NICE: offer if hearing loss affects communication; consider otherwise (1.5.1, 1.5.2) | Better hearing is the clear benefit; tinnitus-specific trial data are thin |
| Hearing aids with no hearing loss | NOT ADVISED | NICE: do not offer (1.5.3) | No tinnitus benefit shown without hearing loss |
| Sound generators, masking, music, background sound | INSUFFICIENT | NICE could not make a recommendation; Cochrane found no proven superiority over waiting list or information (2018) | The NHS still lists soft background sound as a self-help option (NHS) |
| Tinnitus retraining therapy | INSUFFICIENT | No difference from standard care at 18 months in 151 people (Scherer 2019) | Everyone improved, including standard care; the NHS says it is unclear whether it works for everyone |
| Bimodal neuromodulation (Lenire) | INSUFFICIENT | NICE could not make a recommendation on neuromodulation (NG155); trials were funded by the maker | See the device section below |
CBT in detail
The Cochrane review pooled 28 trials (2,733 adults, mostly European, average age 43 to 70, CBT lasting 3 to 22 weeks). Against waiting list, CBT may lower tinnitus impact (SMD -0.56, 95% CI -0.83 to -0.30; low certainty), equal to 10.91 points on the Tinnitus Handicap Inventory, against a smallest noticeable change of about 7. Against ordinary audiological care the gap was smaller, 5.65 points (95% CI -9.79 to -1.50; 3 studies, 444 people; moderate certainty). Against other active treatments such as relaxation it was 5.84 points. CBT may slightly lower depression (SMD -0.34, 95% CI -0.60 to -0.08), while effects on anxiety are uncertain. No serious adverse effects were reported in the studies that tracked them (Fuller et al. 2020).
The largest single trial, in the Netherlands, gave 245 people stepped CBT-based specialist care and 247 usual care. Over 12 months the specialist group did better on quality of life (difference 0.059, 95% CI 0.025 to 0.094), tinnitus severity (d = 0.43) and impairment (d = 0.45), with no adverse events. That trial was funded by the Netherlands Organisation for Health Research and Development (Cima et al., Lancet 2012). Its package also included sound-focused retraining, so the CBT part cannot be separated out.
For access, a UK trial randomised 92 people to eight weeks of guided internet CBT or face-to-face NHS care. Tinnitus Functional Index scores differed by 5.18 points (95% CI -4.17 to 14.53) at the end, within the 13-point margin chosen to call the internet version "not worse"; only insomnia outcomes fell outside the margin, in favour of the internet course (Beukes et al. 2018). The sample was small, which is why the confidence interval is wide. See our wider guides on CBT and digital CBT.
Hearing aids and sound therapy
The 2014 Cochrane review of hearing aids for tinnitus with hearing loss found only one trial (91 people) comparing hearing aids with sound generators, and the review authors declared research with a hearing-aid maker and a tinnitus clinic (Hoare et al. 2014). The 2018 review of sound therapy found 8 studies (590 people), none comparing devices with waiting list, placebo or information alone, and concluded there was no evidence of superiority over those comparators. Combination hearing aids did not beat plain hearing aids (SMD -0.15, 95% CI -0.52 to 0.22; 3 studies, 114 people). Both device types were linked to a clinically meaningful drop in symptom score over time, which is hard to interpret without a no-device control (Sereda et al. 2018).
Tinnitus retraining therapy
The US Tinnitus Retraining Therapy Trial randomised 151 military personnel, retirees and dependents to full retraining (counselling plus sound generators), counselling with placebo sound generators, or standard care. At 18 months there was no difference in Tinnitus Questionnaire scores between groups. All improved: the effect size was -1.32 (95% CI -1.78 to -0.85) for full retraining, -1.16 for the partial version and -1.01 for standard care (Scherer et al. 2019). The US NIH institute that funds deafness research paid for it. The shared improvement may reflect time, attention or placebo effects, which the trial design cannot separate from true benefit.
Bimodal devices: Lenire
Lenire pairs headphone sound with mild electrical pulses on the tongue. The US FDA record shows a De Novo request from Neuromod Devices Limited of Dublin, received 18 August 2021 and granted on 6 March 2023, under product code QVN (FDA database). A De Novo grant authorises a new type of lower-risk device for sale. It is not proof of a cure, and it is not the same as a trial showing superiority over a no-device control.
The pivotal trial (TENT-A3) enrolled 112 people, each acting as their own control: six weeks of sound alone followed by six weeks of bimodal treatment. In people with moderate or worse tinnitus, 58.6% (95% CI 43.5% to 73.6%) were responders on the Tinnitus Handicap Inventory after bimodal treatment against 43.2% (95% CI 29.7% to 57.8%) after sound alone (p = 0.022); on the Tinnitus Functional Index it was 45.5% against 29.6% (p = 0.010). The edge was not seen in the full cohort across all severity levels. There were no device-related serious adverse events. The authors state that a sham control was not possible because both stimuli are noticeable, and that the study was funded by the sponsor, Neuromod Devices; one author is a paid consultant to the firm (Boedts et al. 2024; full text). An earlier randomised, double-blind trial's primary comparison was between two bimodal settings, not bimodal against none (it also had two exploratory arms, one of which gave sound alone first), and its authors include company employees, shareholders and paid advisers (Conlon et al. 2022; competing interests).
A patient charity that lists the maker as a corporate member and past sponsor says treatment is 60 minutes daily for at least 12 weeks, costs around £3,600, and that in the trials about a third of people reported temporary worsening of tinnitus. It also says independent trials with a waiting-list control or similar are needed (Tinnitus UK, 2024). We found no independent trial and no NICE recommendation. We could not verify its UK regulatory status.
Medicines
NICE makes one drug recommendation for tinnitus itself: do not offer betahistine (NG155, 1.5.5). The US guideline advises against antidepressants, anticonvulsants, anxiolytics or intratympanic (ear-injected) drugs for routine treatment of persistent, bothersome tinnitus, and against transcranial magnetic stimulation (AAO-HNSF 2014).
The 2012 Cochrane review of antidepressants found six trials (610 patients) of generally low quality. Four tricyclic trials suggested slight improvement that might reflect bias, and the one SSRI trial found no overall improvement (Baldo et al. 2012). A later network meta-analysis of 36 trials (2,761 people) ranked oral amitriptyline highest for severity, but quality of life did not differ from placebo and the authors only suggested a "potential role" (Chen et al. 2021). Treating depression, anxiety or insomnia that goes with tinnitus is reasonable; for those uses see our guides on major depression, generalised anxiety and amitriptyline.
Supplements and lifestyle claims, graded
| Claim | Verdict | Evidence | Key caveat |
|---|---|---|---|
| Ginkgo biloba | INSUFFICIENT | 12 trials, 1,915 people; pooled THI difference -1.35 (95% CI -8.26 to 5.55; very low certainty) (Cochrane 2022) | US NIH says ginkgo is not helpful for tinnitus and may raise bleeding risk with anticoagulants (NCCIH) |
| Zinc | INSUFFICIENT | 3 trials, 209 people; no significant benefit (Cochrane 2016) | Trials were small and at moderate to high risk of bias; no serious adverse effects reported |
| Melatonin | INSUFFICIENT | A 30-person crossover trial of 3 mg nightly for 30 days found tinnitus scores of 26.09 on melatonin and 26.43 on placebo (not significant); among people whose tinnitus disturbed sleep, 46.7% reported overall improvement on melatonin against 20.0% on placebo (p = 0.04) (Rosenberg 1998) | A review of five studies found methodological weaknesses and said effectiveness cannot be confirmed, while suggesting it may help sleep disturbance (Miroddi 2015). Sleep claim rests on a subgroup. See our melatonin guide |
| Over-the-counter formulas in general | INSUFFICIENT | 9 trials, 390 adults (melatonin, ginkgo, alpha-lipoic acid, açai and mixtures): inconsistent, placebo responses common, no firm conclusion (Menon et al. 2026) | Most products were tested in only one small study |
| Other vitamins, minerals and herbal mixtures | INSUFFICIENT | We did not review trials of individual products; the US guideline advises against dietary supplements generally (AAO-HNSF) | Absence of trials is not proof of harm or of benefit |
| Relaxation, sleep care, avoiding loud noise, support groups | MIXED | Listed as self-help by the NHS; NICE advises safe listening and sleep assessment (NHS; NICE) | Common-sense measures with little direct trial evidence; for sleep see CBT-I and insomnia |
Ginkgo may increase bleeding risk in people taking anticoagulants such as warfarin, may be unsafe in pregnancy, and fresh or roasted ginkgo seeds are toxic (NCCIH). We found no evidence that any supplement is a tinnitus treatment, so none is a reason to delay a hearing check.
Risks and harms
- Missed causes. Sudden hearing loss is time-critical, and NICE sets a 24-hour window (1.2.3). Delay in an urgent case is the main avoidable harm.
- Mental health. The NHS names anxiety and depression as both a cause and a consequence (NHS). Persistent distress, panic, hopelessness or thoughts of self-harm should be raised with a clinician (see the crisis note above).
- Treatment harms are mostly low. CBT trials reported no serious adverse effects in those that tracked them (Cochrane). The Lenire pivotal trial reported no device-related serious adverse events, while the charity summary reports temporary worsening in about a third of trial participants (Boedts; Tinnitus UK).
- Financial harm. Heavily marketed formulas are sold at a premium over equivalent vitamin mixtures, and a market review found all of those examined made unfounded claims of relief (Vendra et al. 2019).
Who to see and what to expect
Start with a GP, who looks for earwax or infection, checks hearing, and may refer to audiology or ENT (NHS). NICE advises an audiological assessment for everyone with tinnitus, tympanometry when middle-ear problems are suspected, and a short questionnaire such as the Tinnitus Functional Index to gauge impact. It advises against routine acoustic reflex testing, loudness discomfort testing and pitch-and-loudness matching (NG155, 1.3 and 1.4). If distress is high, a psychologist or an audiology service offering CBT is the next stop. Children and young people fall under the same guideline, with age-appropriate measures. For overlapping sound sensitivity see our guide to misophonia; for tinnitus with hearing loss in an inflammatory disease see Cogan syndrome.
Follow the money: who makes it and who funded the evidence
Who sells tinnitus products
The market has three layers. First, hearing-aid and sound-generator clinics sell devices and sound programmes, many privately. We did not trace the ownership of hearing-aid makers or private tinnitus clinics, and could not find a citable market-size figure, so we state none. Second, over-the-counter formulas. A peer-reviewed review found a "robust and diverse market" of unproven products, mostly mixtures of inexpensive common vitamins, minerals or herbs sold at a premium over similar preparations not advertised for tinnitus. It named two brands that advertise in ENT journals and feature supposed ear, nose and throat doctor endorsements: Arches Tinnitus Formula (Arches Natural Products, Salt Lake City) and Lipo-Flavonoid (Clarion Brands, Solon, Ohio) (Vendra et al. 2019). Third, prescription-only or clinic-fitted neuromodulation, led by Lenire.
Lenire's maker and backers
Neuromod Devices Limited is based in Dublin, Ireland, and is the requester on the FDA record (FDA). Its own release says it raised €10.5 million in a Series B in October 2020 led by Fountain Healthcare Partners, described as the majority investor, with existing investors Moffett Investment Holdings and Medical Device Resources and venture debt from Kreos Capital and Silicon Valley Bank (BioSpace/Business Wire). A 2023 announcement describes a further €30 million: a €15 million Series B expansion led by Panakès Partners and €15 million of venture debt from the European Investment Bank, aimed at launching in the US (Hearing Health Matters). These are company statements, not audited accounts, and we did not trace individual stakes. We also saw a reference to a 2025 raise but did not open it.
Who funded the trials
Public and charity money dominates the CBT and retraining evidence: NIHR infrastructure for the Cochrane reviews, a Dutch public health research fund for the Lancet CBT trial, the US NIH deafness institute for the retraining trial, and a UK Department of Health grant in PubMed's record for the internet CBT trial. By contrast the device evidence is sponsor-funded: the pivotal Lenire trial was funded by Neuromod Devices, with its consultant among the authors, and the randomised settings trial lists company employees and shareholders (Boedts; Conlon). PubMed lists a Wellcome Trust grant against both papers, which does not match the funding statement in the full text (the full texts name the Wellcome clinical research facility in Dublin as a study site, and we could not resolve the discrepancy). Several tinnitus researchers appear in multiple roles. One Cochrane CBT author declared consultancy for firms including Neuromod, another reported research with a hearing-aid maker, and a prevalence review author reported personal fees from Neuromod and Schwabe, and three authors of the 2022 Lenire settings trial (including one who also co-authored the 2014 and 2018 Cochrane device reviews, which pre-date that declaration and list no Neuromod tie) serve on Neuromod's paid clinical advisory board (Fuller; Hoare; Jarach). Conflicts are disclosed, which is what we want, and they are reasons to want independent replication, not evidence of error.
Documented integrity events and "cure" marketing
- FTC, 2020. In a stipulated order, a group of related US and Canadian companies and two principals agreed to a $38,183,530 judgment, suspended after payment of $1,300,000, and to a ban on claiming that covered products eliminate or significantly reduce pain, tinnitus and other conditions without human clinical evidence. The covered products named in the order were Neurocet, Regenify and Resetigen-D (court order; FTC press release). The press release itself does not mention tinnitus, and the order was agreed by stipulation rather than after a trial, so this is a documented but indirect example.
- FTC, 2005. A complaint filed in a US federal court alleged that the supplements Arcomig and Essiac Formula were marketed as treating or curing serious conditions including cancer, diabetes, lupus and tinnitus. This is an allegation; we did not verify the outcome (FTC complaint).
- Advertising self-regulation, 2016. After a National Advertising Division inquiry, a National Advertising Review Board panel found support for saying Lipo-Flavonoid Plus "may" give relief to some people with tinnitus, but not for stronger claims such as significant or complete relief, and recommended dropping the "number one ear doctor recommended" relief claim (it may still say it is the top doctor recommendation as an adjunct therapy). The maker, Clarion Brands, said it would accept the decision (BBB National Programs).
- What we did not find. We searched for a tinnitus-specific FTC press release and an FDA warning letter against a tinnitus supplement and found neither. That is a limit of our search, not proof that none exists.
How to read the funding picture
The funding does not split neatly into good and bad. The best advice on CBT and sound therapy comes from public funders whose reputations depend on accuracy, and a placebo-controlled public trial was able to deflate a popular therapy. The devices and supplements with the most marketing have the weakest or most conflicted evidence. Even so, public funders have their own pull toward positive findings, because tinnitus researchers depend on grants and charities in a small field.
Related research
For wider, evidence-graded context, see these Pure City Research guides:
- Cognitive behavioural therapy (CBT)
- Digital CBT and mental health apps
- Mindfulness-based therapy
- Acceptance and commitment therapy
- Melatonin
- Insomnia
- CBT-I for insomnia
- Misophonia
- Generalised anxiety disorder
- Amitriptyline
- Cogan syndrome
- Arteriovenous malformations
Frequently asked questions
Is tinnitus a sign of something serious?
Usually not. The NHS says it is not usually a sign of anything serious and may get better by itself. The exceptions are tinnitus that beats with your pulse, or that follows a head injury or comes with sudden hearing loss, facial weakness or vertigo (NHS).
Can tinnitus be cured?
If the cause is earwax or an ear infection, treating it may stop the sound. For most long-lasting tinnitus there is no proven way to remove it. NICE recommends reassurance that many people live well with it and a range of management strategies (NG155, 1.1.3). Products promising a cure should be treated with suspicion (Vendra et al.).
Does CBT make the noise quieter?
Not directly. The trials measure how much tinnitus interferes with life, and the gain is in distress, not loudness. The Cochrane review found a meaningful reduction in impact compared with waiting list (Fuller et al.).
Will a hearing aid help my tinnitus?
If you have hearing loss that affects communication, NICE says to offer one. If your hearing is normal, NICE says not to offer one for tinnitus alone (NG155, 1.5.1 to 1.5.3).
Do ginkgo, zinc or melatonin work for tinnitus?
Independent reviews found no clear benefit for ginkgo or zinc, and melatonin evidence is limited to small trials that suggest, at most, help with tinnitus-related sleep trouble (ginkgo; zinc; melatonin). Our melatonin guide covers sleep use and safety.
Is Lenire FDA approved?
The FDA granted Neuromod Devices a De Novo request for Lenire on 6 March 2023 (FDA record). That is a marketing authorisation for a new device type, based on a maker-funded trial in which the benefit over sound alone was seen in moderate or worse tinnitus (Boedts et al.).
Why do I need a scan only sometimes?
NICE advises imaging for pulsatile tinnitus and for non-pulsatile tinnitus with other neurological or ear signs, considers it for persistent one-sided cases, and advises against it for symmetrical steady tinnitus with no other signs (NG155, 1.4.6 to 1.4.9).
Can stress or poor sleep make tinnitus worse?
NICE lists stress and loud noise as things that can make tinnitus worse, and recommends asking about sleep (NG155, 1.1.4 and 1.3.5). Our guides to insomnia and CBT-I cover sleep help.
Sources and funding notes
What we could not verify. NICE pages blocked our automated reader, so we read the NICE recommendations through a plain web download; the NICE evidence reviews themselves were not opened. We could not open the full text of the 2014 US guideline, so its funding statement and conflicts are unchecked. We did not verify the funding models of BBB National Programs, the FDA or the NHS website. We did not confirm the outcome of the 2005 FTC complaint, find a tinnitus-specific FTC press release or FDA warning letter, trace the owners of hearing-aid makers or the makers of ginkgo extracts, or open a source for the Lenire 2025 financing. We did not confirm Lenire's UK regulatory status. We found no independent randomised trial of Lenire against a no-device control, and no source for melatonin trial funding. We did not review the individual tinnitus trials of mindfulness or ACT, or the evidence on rTMS beyond one guideline statement. The 2014 guideline predates later work.
- NICE NG155, Tinnitus: assessment and management (2020) — guideline; sponsored by the UK Department of Health and Social Care.
- GOV.UK page on NICE — NICE status and sponsor; UK government.
- NHS: Tinnitus — patient information; UK public health service.
- Fuller et al., Cognitive behavioural therapy for tinnitus, Cochrane 2020 — systematic review; NIHR infrastructure for Cochrane ENT and the Dutch ZonMW fund (full text).
- Sereda et al., Ginkgo biloba for tinnitus, Cochrane 2022 — systematic review; NIHR and a Cochrane Complementary Medicine Field bursary (full text).
- Person et al., Zinc supplementation for tinnitus, Cochrane 2016 — systematic review; NIHR infrastructure (full text).
- Sereda et al., Sound therapy for tinnitus, Cochrane 2018 — systematic review; NIHR and a charity fellowship declared (full text).
- Hoare et al., Hearing aids for tinnitus with hearing loss, Cochrane 2014 — systematic review; MRC funding listed in PubMed; authors declared research with a hearing-aid maker and a tinnitus clinic.
- Baldo et al., Antidepressants for tinnitus, Cochrane 2012 — systematic review; no sources of support declared (full text).
- Scherer et al., Tinnitus Retraining Therapy Trial, JAMA Otolaryngology 2019 — randomised trial; US NIDCD grants.
- Cima et al., Lancet 2012 — randomised trial; Netherlands Organisation for Health Research and Development.
- Beukes et al., JAMA Otolaryngology 2018 — randomised trial; UK Department of Health grant listed in PubMed; no conflicts reported.
- Tunkel et al., Clinical practice guideline: tinnitus, 2014 — US professional society guideline; funding not seen.
- Jarach et al., Global prevalence and incidence of tinnitus, JAMA Neurology 2022 — prevalence meta-analysis; EU Horizon 2020 grants and an Italian tinnitus association (full text).
- Rosenberg et al., Effect of melatonin on tinnitus, Laryngoscope 1998 — small crossover trial; no funding statement seen.
- Miroddi et al., Melatonin for tinnitus: a review, 2015 — review; no funding statement seen.
- Menon et al., Over-the-counter treatments for tinnitus, 2026 — systematic review; authors report no funding or conflicts (full text).
- Chen et al., Pharmacologic treatment of tinnitus, network meta-analysis 2021 — meta-analysis; reports no funding or conflicts.
- NCCIH: Ginkgo — patient information; US National Institutes of Health.
- Vendra et al., Over-the-counter tinnitus "cures", Laryngoscope 2019 — market review; no funding statement seen.
- FDA De Novo database, DEN210033 — regulatory record; US government.
- Boedts et al., Nature Communications 2024 — Lenire pivotal trial; funded by Neuromod Devices (full text).
- Conlon et al., Scientific Reports 2022 — Lenire settings trial; authors include Neuromod employees and advisers (full text).
- Tinnitus UK, Lenire information sheet, 2024 — patient charity; maker is a corporate member and past sponsor.
- Neuromod Series B announcement, 2020 — company release; maker's own statement.
- Hearing Health Matters, Neuromod €30 million financing, 2023 — trade site reproducing a company announcement.
- FTC v. Mile High Madison Group et al., stipulated order, 2020 — court order; US government.
- FTC press release, 20 April 2020 — regulator announcement; US government.
- FTC v. Latinos Group Promotions et al., complaint, 2005 — complaint (allegations only); US government.
- NARB decision on Lipo-Flavonoid Plus, 2016 — advertising self-regulation; funding model not checked.
- Cochrane conflict of interest policy for groups — policy; Cochrane entities may not accept funds from commercial sources with a financial interest in the topic.
Educational research reviewed 6 October 2026. This article is not medical advice; talk to a qualified clinician or pharmacist before starting, stopping or combining treatments.
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